The Practice
Marketing that
holds up.
Custody & Agency is a compliance-forward digital marketing and web design practice operating from Suite 6688 at Ironwood Springs Business Park. The practice works exclusively with organizations in regulated industries — healthcare, financial services, credit unions, and adjacent sectors where a marketing decision can carry regulatory consequences that a typical agency never considers.
The name is intentional. In finance, custody is the safekeeping of assets on behalf of another party — a responsibility that demands precision and accountability. The practice applies that standard to marketing: every deliverable is built with the regulatory framework in view from the start, not retrofitted after legal review flags the original design as non-compliant.
HIPAA-compliant digital experiences. FINRA-reviewed advertising content. NCUA-aligned member communications. The work is built to meet the standard the industry demands — not the standard that was easiest to ship.
Work & Services
The work.
Questions
What industries does Custody & Agency serve?
Healthcare (HIPAA), financial services (FINRA), credit unions (NCUA), and other regulated sectors where marketing must operate within a compliance framework. The practice does not serve clients who treat compliance as an afterthought.
Where is Custody & Agency located?
Suite 6688, Ironwood Springs Business Park, 44 Warren St, Tully, NY 13159.
Does Custody & Agency handle web design as well as marketing?
Yes. Web design and digital marketing are both core services. Compliance is built into every deliverable from concept — not retrofitted after the fact.
What does "compliance-forward" mean in practice?
It means the regulatory framework is considered first. Copy, disclosures, data handling, and form architecture are designed to satisfy the relevant compliance standard — HIPAA, FINRA, NCUA — without requiring legal review to fix problems created by the original design.